The Customer Doesn't Buy on the First Touch

Beginner stores expect a customer to see an ad for the first time, click, and buy immediately! Reality dictates that a customer needs 5 to 7 "Touchpoints" with your brand before making a purchasing decision.

Funnel Stages:

1. Top of Funnel (TOFU) - Awareness

The goal here is to grab attention. We use video ads that strongly address the customer's problem, alongside educational or entertaining content to gather maximum traffic and Pixel Data.

2. Middle of Funnel (MOFU) - Consideration

Here, the customer knows you but is weighing their options. We use Retargeting ads to display detailed product features, customer testimonials, and a golden guarantee that breaks their objections.

3. Bottom of Funnel (BOFU) - Decision

The customer added the product to the cart but didn't complete the payment. Here, we intervene with ads featuring Scarcity and Abandoned Cart Recovery offers with an exclusive, temporary discount.

4. Post-Purchase - Loyalty

Don't abandon the customer after the purchase! We use Email Marketing and SMS to offer coupons for future orders and run campaigns encouraging them to refer friends.

At DOTS, we build airtight sales funnels that leave no potential customer behind.