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Pixel and Retargeting: Don't Let the Customer Escape

2026-11-11
DOTS Growth Team
Pixel and Retargeting: Don't Let the Customer Escape

98% of Your Website Visitors Leave Without Buying!

This is a fact in e-commerce. If you pay for ads to bring a visitor once and then forget them, you are burning your money. The magic solution is "Retargeting" using Meta and Google Pixel.

What is a Pixel?

It is a small piece of code we place on your site. Its job is to spy (legally) on visitors. It knows who added to the cart, who reached the checkout page and fled, and who browsed a specific product.

How Do We Create Retargeting Magic?

Imagine a customer entered your site, viewed a "Red Sneaker", added it to the cart, and then left because their child cried. Without the Pixel: You lost them forever. With the Pixel: An hour later, they will open Instagram to find an ad for the exact same "Red Sneaker" with a 10% discount code valid for today only! Their chance of buying here multiplies 5 times.

CAPI (Conversions API)

Due to Apple's privacy updates (iOS 14), the regular Pixel no longer works efficiently. At DOTS, we integrate CAPI directly from the server (Server-Side) to ensure no data is lost, and so your ads continue to chase the customer with terrifying accuracy.

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