The Leaky Bucket of Sales

Many store owners increase their ad budget thinking it's the solution to low sales. The truth is, bringing traffic to a slow or complicated website is like pouring water into a leaky bucket. CRO is the solution.

The Fundamentals of Conversion Rate Optimization (CRO):

1. Page Speed

Amazon proved that a one-second delay in site load time reduces sales by 7%. Compress images, use caching, and ensure your store opens in under 3 seconds on mobile.

2. Call to Action (CTA) Clarity

The "Add to Cart" button must be a highly contrasting color compared to the rest of the page, and placed Above the Fold so the visitor doesn't have to scroll down to see it.

3. Social Proof

"Great product" — a phrase written by the site owner that no one believes. Include genuine reviews with photos taken by customers. Real reviews increase sales by up to 270%.

4. Checkout Simplification

Every additional step in checkout loses you 10% of buyers. Enable fast checkout options (Apple Pay, Google Pay) and never force the customer to create an account to buy (Guest Checkout).