The Surgeon for Your Website

If your store achieves a Conversion Rate of less than 2%, you are losing money that should be in your pocket. Doing a (CRO Audit) is like a comprehensive medical exam to discover the bleeding and stop it.

Steps of a Professional CRO Audit:

1. Quantitative Data Analysis

Open Google Analytics 4 and look at the Funnel.

• Is the biggest drop-off happening on the product page? (The problem is in the images or price).
• Is the drop-off happening on the Checkout page? (The problem is in hidden shipping costs or complicated payment methods).

2. Qualitative Data Analysis

Use tools like (Clarity) for Session Recordings and to view Heatmaps. You will be shocked to see visitors angrily clicking on an image thinking it's a "button", or scrolling quickly past your product's most important feature because it's written in very small font.

3. Technical Audit

Have you tried buying from your own site using an old Android phone? Do it! Discover broken links, buttons that don't work in Safari, and Popups that cover the screen and cannot be closed.

At DOTS Growth agency, we offer a deep (Audit) service for our clients, outputting a report of 30 improvement points. Applying just 5 of them is enough to double sales without increasing the ad budget by a single penny.