Sales Tracking in the Privacy Era

Have you recently noticed that your e-commerce sales do not fully appear inside Meta Ads Manager? The reason is simply the strict user privacy updates (like iOS 14) and internet browsers blocking Third-party Cookies.

This means that the traditional Meta Pixel is no longer enough!

What is Server-Side Tracking?

Instead of sending customer data (like purchase or add to cart) directly from the customer's browser to Facebook or Google, this data is sent from your website's server to the ad platforms' servers.

Benefits of Server-Side Tracking:

1. 100% Data Accuracy: The server is not affected by Ad Blockers or Safari browser restrictions.
2. Campaign Optimization: When accurate buyer data reaches Facebook, the AI algorithm can easily find similar customers, which reduces the Cost Per Acquisition (CPA) and increases ROAS.
3. Higher Privacy and Security: You control the data sent to ad platforms, making you compliant with global privacy laws.

At DOTS, we integrate the most powerful Server-Side Tracking systems for you as a core part of our ad campaign management, to ensure not a single dollar of your budget is wasted on wrong targeting.