Bad Data is Worse Than No Data

In GA4, everything is an (Event). From page views to purchases. If you don't set up these events correctly via (Google Tag Manager), you will make disastrous marketing decisions based on fake numbers.

Essential (E-commerce Events) You Must Track:

1. view_item: To know the most viewed products (which attract attention).
2. add_to_cart: To know the desired products.
3. begin_checkout: The customer is ready to pay.
4. purchase: The ultimate goal (purchase).

Note: Comparing the number of (add_to_cart) with the number of (purchase) will reveal the size of the problem on your checkout page (Cart Abandonment Rate).

How Do We Set Up Events Professionally?

At DOTS Growth agency, we rely on Google Tag Manager (GTM) and Data Layer. Instead of placing Google codes directly on the site and slowing it down, we use GTM as a "container" to manage all tracking codes (Facebook Pixel, TikTok, Snap, and Google) in one central place.

Server-Side Tagging

Due to Ad-blockers and Safari updates (ITP), browser-based tracking loses 30% of data. We move tracking to your server to ensure 100% accuracy in measuring revenue and passing it to ad algorithms so they improve and bring cheaper sales.