Be Present Everywhere Your Customer Browses

The Google Display Network (GDN) reaches over 90% of internet users worldwide across millions of websites, blogs, and apps.

When Should You Use GDN?

Display ads (Images/Banners) are not suited for immediate direct selling to cold audiences, but they shine in two primary functions:

1. Retargeting - The Lethal Weapon

A customer entered your store, looked at a product (sports shoes), and left. Using GDN, you can make the image of these shoes appear to them while they read news on another site, browse a sports app, or even check their email (Gmail). This continuous pursuit insanely increases the sales closing rate with very cheap clicks.

2. Brand Awareness at a Cheap Price

If you launch a new innovative product (that people aren't searching for on Google because it's unknown yet), GDN will help you display your visual idea to millions of people on relevant sites (Example: showing a nutritional supplement ad on health and fitness blogs).

Tips for Designing Successful GDN Banners:

• Make them animated: Use HTML5 or GIF formats with simple movements to draw the eye away from the site's content.
• Clear Design: Don't clutter the banner with text. A product image, a strong offer, and a (Click Here) button are enough.
• Target Placements accurately: Don't let Google display your ad randomly. Manually specify the websites or YouTube channels where your ideal audience hangs out.