Find the Purchasing Twins of Your Customers

Interest-based targeting is a thing of the past. In the era of privacy and iOS 14, relying on First-Party Data has become essential. This is where Lookalike Audiences shine.

How Does Lookalike Work?

You upload a list of your previous buyers (for example, emails and phone numbers of 1,000 customers who spent over $500), then you ask the platform (Meta, Google, TikTok) to analyze their demographic data and behaviors, and find a million other people in the same country who are identical to them!

Steps for Optimal Use:

1. Start with High Quality: A Lookalike audience based on "Buyers" is a million times better than one based on "Website Visitors."
2. The Percentage: Start with 1% (the closest match), and when you want to Scale, test 3% and 5% with larger budgets.
3. Continuous Updating: Algorithms need you to update the source list periodically to keep campaigns active and at the lowest Cost Per Acquisition (CPA).