The Biggest Challenge: Scaling

Any beginner advertiser can achieve excellent returns with a small budget (like $20 a day). But the real challenge begins when you decide to multiply this budget! Often, as soon as the budget is increased, the results collapse and costs skyrocket.

DOTS Strategies for Successful Scaling:

1. Horizontal Scaling

Instead of increasing the budget on the same audience and the same ad, we test:

• New Audiences: Like Lookalike Audiences at different percentages (1%, 3%, 5%).
• New Sales Angles: Launching creatives and videos that address different customer pain points.

2. Vertical Scaling

This is gradually and strategically increasing the budget on successful Winning Campaigns.

• We never increase the budget by more than 20% every two days so we don't disrupt the Learning Phase algorithm.
• We use CBO (Advantage+ Campaign Budget) campaigns to let Facebook automatically distribute the larger budget to the best-performing ads.

3. Continuous Creative Refresh (Combating Creative Fatigue)

The primary reason campaigns crash when scaling the budget is "creative fatigue". When you spend a lot of money, the same audience sees your ad repeatedly until they ignore it. The solution is to continuously produce content (UGC, videos, images) and test it weekly.

With the campaign management team at DOTS, never worry about the Scaling phase. We manage ad accounts with massive budgets and possess the strategic framework to ensure the stability of your profits when expanding.