Stepping Out of the Comfort Zone (Scaling)

Reaching 50 orders a day is a good achievement, but moving from 50 to 500 orders a day requires a completely different mindset and tools. Scaling your ads without a strategy will lead to a collapsed ROAS and burning your budget.

Two Types of Scaling in Ad Campaigns:

1. Vertical Scaling

This is simply increasing the budget for winning campaigns. The Golden Rule: Do not double the budget suddenly, or you will send the algorithm back to the Learning Phase. Increase the budget by only 15% to 20% every 48 hours to maintain stable performance.

2. Horizontal Scaling

Instead of increasing the budget for the same audience, look for new segments:

• Launch ads in new countries and cities.
• Target completely different Interests.
• Expand into new platforms (if you succeed on TikTok, replicate that success on Snapchat).

Scaling Isn't Just About Ads!

If you double your sales but run out of stock, or customer service collapses, or shipping companies are delayed, everything will fall apart. True scaling requires:

• Optimizing the Supply Chain: Negotiating better shipping rates.
• Delegating Tasks: Hiring a team to reply to customers or using AI Chatbots.
• Diversifying Products: Offering complementary products to increase the Average Order Value (AOV).

Scaling at DOTS Growth isn't just a click of a button to increase the budget; it's a comprehensive growth plan covering marketing, tech, and operations to ensure sustainable profits.