The New Television in Everyone's Hands

YouTube is the second largest search engine in the world after Google. Advertising on it is not exclusive to telecom companies and soda brands; small and medium-sized businesses can leverage it in highly intelligent ways.

The Power of TrueView In-Stream (Skippable Ads)

Imagine an ad appearing before a YouTube video that the visitor can skip after 5 seconds. The incredible advantage here is that you pay absolutely nothing unless the customer watches 30 seconds of the video or interacts with it! (Meaning the first 5 seconds are essentially a free billboard for your brand name).

Smart Targeting Strategies on YouTube:

• Targeting Competitor Channels: You can place your ad to appear exclusively on the YouTube videos of your direct competitors.
• Custom Intent Targeting: You can target people who recently searched Google for "buy a coffee machine" so your ad appears to them on YouTube while they are watching machine reviews.

YouTube ads are a tool to build long-term trust and feed your Sales Funnel with ready-to-convert customers later through Retargeting ads.