The SEO for Apps

If you developed an app costing thousands of dollars, uploaded it to the store, and expected users to flock to it, you are delusional. There are millions of apps, and to appear on the first page, you need App Store Optimization (ASO).

What is ASO?

It is a set of techniques to improve your app's ranking in App Store and Google Play search results for keywords related to your service.

Most Important Ranking Factors in the Store:

1. App Name: The strongest factor. Make sure to include your primary keyword in the title. (Example: "App X - Fast Delivery").
2. Subtitle & Keywords Field: Use tools like SensorTower to find out what people are searching for and use those words.
3. Ratings & Reviews: An app with a 4.5+ rating will climb above a 3-star app no matter how optimized the latter is. Smartly ask the user for a rating inside the app when they successfully complete a task (like after their order arrives).
4. Conversion Rate: Your app icon, Preview video, and Screenshots must be highly professional to encourage anyone who sees the app to download it immediately.

Investing in ASO is the smartest free investment to bring hundreds of organic installs daily to your app without paying exorbitant app advertising costs.