LinkedIn: Where Millionaires and Decision Makers Gather

If your company offers services to businesses (B2B), advertising on TikTok to get a CEO to buy a $10,000 accounting software is a waste of time. Your right place is LinkedIn.

Why LinkedIn Despite Its High Cost?

Yes, the Cost Per Click (CPC) on LinkedIn might cost 5 times that of Facebook, but the targeting accuracy is fictional:

• Target by (Job Title): HR Managers only.
• Target by (Company Size): Companies with more than 500 employees.
• Target by (Company Name): Employees of Aramco or SABIC.

The (Lead Gen Forms) Strategy

Do not send the visitor to your site to fill out a long form. Use LinkedIn's native forms. LinkedIn will automatically auto-fill the visitor's data (Name, Email, Phone Number) with one click, skyrocketing your conversion rate.

Content is King

A CEO will not click on an ad that says "Buy Now". They are looking for value. Offer them a downloadable (Whitepaper) or a (Case Study) in exchange for their data. Once you have their email, your sales team goes to work.