Numbers Don't Lie

Marketing without analyzing numbers is like driving blindfolded. But among the thousands of metrics on your dashboards, which numbers actually matter to you as a business owner?

1. Customer Acquisition Cost (CAC)

Customer Acquisition Cost How much did you pay in marketing to acquire one new customer? If the customer acquisition cost is higher than your profit margin from selling the product, you are losing money even if your sales are in the millions.

2. Return on Ad Spend (ROAS)

Return on Ad Spend For every dollar you spend on ads, how many dollars come back in sales? This number must always be higher than your project's Break-even ROAS.

3. Customer Lifetime Value (LTV)

Customer Lifetime Value How much will this customer pay you throughout their time with you? If the LTV is high, you can afford a higher CAC initially because you know they will return to buy repeatedly.

4. Conversion Rate

Out of every 100 store visitors, how many actually buy? This number reflects the quality of your website and the persuasive power of your product.

5. Average Order Value (AOV)

Average Order Value How much does the customer spend per order? Increasing this (via Upsells and Cross-sells) is the fastest way to double profits without needing to acquire new customers.

At DOTS, we are obsessed with these numbers, and all our strategies are designed to continuously improve them.